Research-driven strategy for authentic, impactful products and brands.
Wouldn’t it be nice if a good idea was enough? But the problem is humans are complex, life is messy and markets are busy. To create effective product solutions that cut through the chaos and build connections with your audience, you need to balance the right moment, the right voice and language, and the right story - one that vividly speaks to the human experience of your audience.
My expertise is in unlocking the true potential of products, ensuring they resonate profoundly and meaningfully with consumers, now and tomorrow.
What I do
Research
Facilitate better decisions.
I help align brand values and aspirations with market trends and human attitudes and behaviours to ensure informed decision-making throughout your development process.
Key skills and services:
Generative consumer research, concept testing, consumer trends, design and technology trends, market analysis, semiotics
Strategy
Focus development.
I ensure that your time and money is used effectively by focusing development where it truly matters. Using insight to define meaningful value propositions and strategic approaches that will connect with your audience.
Key skills and services:
Brand and product strategy, brand positioning, value proposition development, concept and product testing
Innovation
Inspire design.
I guide the look and feel - understanding how humans visually and sensorily interpret products, branding and communication to create essential and exciting design guidelines.
Key skills and services:
Design trends, semiotics, concept and product testing, design guidelines
Connect the dots.
As a researcher I’m excited by the big questions - love, life, death, pleasure, pain, joy, connection, knowledge. It is a joy to explore the human condition and see how these deep experiences influence attitude and behaviour - no matter what product or service.
As a strategist, I believe that by looking at the rich complexity of our lives in combination with market conditions and emerging technologies we can make confident strategic decisions that deliver meaningful, exciting innovation that sticks.
Find clarity.
My practice has evolved to incorporate various elements such as semiotics, trends, psychology, anthropology, ethnography, cultural theory, and science, to understand the fundamental forces that propel cultural changes and impact the significance of objects in people's lives.
My focus is on clarity and tangibility to make insights actionable. With a design degree and extensive experience collaborating with branding, design, and engineering agencies, I deliver work that is both useful and inspiring. Whether crafting c-suite strategies or testing product concepts, I understand the importance of translating insights into actionable plans for tangible results.
Design Well.
How can I help?
Over the last 15 years I have worked with research and design agencies as well as directly with global brands in the pharma, healthcare, consumer electronics, FMCG, publishing and automotive sectors to help find clarity and drive innovation.
I have had the fortune to delve into an extraordinary range of categories, whether working directly with the brands or in partnership with some amazing creative agencies. I’ve explored what it is to be human and how products and brands can meaningfully connect with us, fostering expression, connection, healing, joy, rich experiences, and personal growth.
Please get in touch if you would like to hear more about my work
and to see if I can help you too.